Tag Archives: Lucia Mauro

Climbing The Media Production Ladder


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Filed under Chicago Actors, Chicago film, Chicago filmmakers, Chicago International Film Festival, Cinespace, Crowdfunding, Danny McCarthy, Documentary, Film, Film Financing, Film Production, filmmakers networking, Illinois Film Office, Independent Film, indie film, indie music, mini-series, PMD, television

Ok then…the hits keep comin’


In an attempt to rid himself of the self-inflicted distinction of being a 25 year-old man-child, Zach Hutton, junior menswear buyer for a large legacy department store, makes an unauthorized purchase of a container load of neckties. In doing so he loses his job, his girl and his bank account.

In a last ditch effort for redemption and to stay solvent, Zach tries to sell the ties on his own. As tie sales sputter and his luck runs out, Zach employs the talents of a lovable pole dancer to redirect the focus of potential buyers of his ties. Add devious family members, corrupt politicians, mobsters, new found love and hot-buttered popcorn to the mix, Zach finds more than a kernel of truth in the saying, “one climbs the ladder of success one rung at a time”.

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Anita Garibaldi – the Early Years

Anita was married off at age fourteen to a drunkard who physically abused her.
When she met Giuseppe Garibaldi she simply left her husband and joined Garibaldi on his ship, the Rio Pardo, and became his common-law wife.It was the first time she was ever at sea and she quickly became an able-bodied seaman and a fierce sword fighter. Legend has it that, at the point of her sword, she forced cowardly shipmates to fight.

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Filed under Crowdfunding, Film, Film Financing, Film Production, Independent Film

The Pre-Game Show


In five days, we are launching Phase II of the fundraising for our film – Anita. This initiative is being done through a Crowdsourcing/Crowdfunding campaign. I have hired a group of global professionals. The project itself is being spearheaded by Producer of Marketing & Distribution,  Brian Briskey of PMD Partners out of Austin, Texas. Coordinating with him is Social Strategy consultant,  Naomi Assraf from San Francisco. The Social Media ground troops consist of Mary Losey as Social Media manager, Cristiana Neves-Miller our Portuguese/Spanish Soc. Media expert and, long-time team-member and marketing professional, Jessica Orlandino spearheading the Italian online reach out

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Swept Up In The Hype Machine


Hype is the awkward and desperate attempt to convince journalists that what you’ve made is worth the misery of having to review it.  –  Federico Fellini 

P & A. Prints and Advertising. In the digital age the ‘P’ has become less important than the ‘A’. As an advertising professional, I am not immune to the veiled attempts of many film marketers to inject interest in the back story when the story quality of the movie itself is questionable. What relevance does the director/writer/producer’s sexual confusion, suicidal tendencies or high school traumas have to do with the watchability of film they’ve created? Does the director’s near fatal car accident while on the set make the film itself more interesting? The film industry is going through a tumultuous time. Movie attendance is dwindling, DVD’s are going the way of 8-track tapes and promoting 100 million dollar bombs may finally cause us to shrug and pull our collective marketing heads out of the clouds (or another less pleasant area) and re-focus on providing audiences with good movies built around even better stories. Nothing beats word of mouth.

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Forty One (41)

That’s the number of categories in my budget sheet. 

Each one of these categories has line items. Some as few as one and others upwards to several dozen. I look at this spreadsheet every night before retiring and make detailed entry adjustments. Today I am feeling anxious and antsy. Not a drop of alcohol in three weeks and a daily work-out to keep both my mind and body sharp. I had lunch with my good friend and storyboard artist, Gary. He gave me the opportunity to get out of my ‘stoic’ modality and relax a bit. I also spoke with our Line Producer, Phil, today, on an unrelated matter but it was good to get him an update. I have another good friend and colleague working on some financing in Las Vegas. And, I’m still waiting on word from Sardinia on the Regional Film Incentive.

Sweating the Budget Numbers

I read a great line from a producer colleague of mine in New York; “When you obtain funding, it is not going to be just because of your project, it is going to be because of your project and the funder likes you. Always be your best self.”

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Fine Tuning

We are now focused on raising our complete production budget by the end of July this year. This is it. No more delays. No more wasted “investor events” where checks are promised but the supposed investors never come through. In short, no more time wasting.  We are carefully calibrating and re-examining every dollar that is allotted to our budget numbers. In addition to this we are re-evaluating our connection to patrons of and donors/investors to costly artistic endeavors (opera, ballet, theater).

It appears these folks are more inclined to donate large amounts to these endeavors but not to a commercial project. even though we do have one of the very top theatre directors (Rick Snyder) joined with one of the up and coming, visionary cinematographers (Giulio Pietromarchi).

It’s kinda like a whole Orson Welles thing all over again…..Go figure.

I’ve completed over 12 marathons.

I’ll get there.

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