Tag Archives: Chicago Theater
This Mother Cabrini film project has me getting back to my roots.
Lucia Mauro on set of her new film “Frances Xavier Cabrini: The People’s Saint” at the National Shrine of Saint Frances Xavier Cabrini in Chicago.
I started in business back in 1973. When you were conducting it, you picked up the phone, made an appointment, met the person (often times over lunch), discussed the proposition and you moved ahead – or you did not. Today requires us to interact through several different forms and at several different levels. That, in and of itself, is a skill that requires patience, coordination, timing, access and understanding of several specific modes of communication.
When you have a large work-group, comprised of people at all different ages, spread across ten time zones, with varying hardware/software/bandwidth at their disposal. It usually requires someone to step in and ask the question, “are we all speaking the same language here?”
A professional colleague of mine, Brian Briskey, put it in perspective; indie filmmakers are subject to the chicken/egg conundrum. To raise money, you need to raise money. Subsequently, you have to take a step back and work with the tools and resources you have…not the ones you want.
Brian is part of an emerging new profession in the industry, the PMD – Producer of Marketing & Distribution. A title I’ve conferred upon myself based on my nearly 40 years in advertising. Yet, the talent one needs to assemble for either the marketing of an indie film or Crowdfunding one becomes almost cost prohibitive. To launch a campaign without professionals onboard can be a recipe for disaster. Yet being able to afford those professionals may be out of reach for a film maker who is not a Kristen Bell, Rob Thomas, Zack Braff, Joe Mantegna or now, even Woody Allen. So, moving forward… think, be cautious, weigh your options, use what you have and above all BE GOOD – to your team, to your vendors, to your film and to yourself. It’s on you.