….to be in the business.
A whole lotta distribution channels and not enough content.
Tag Archives: Anita Garibaldi
….to be in the business.
I started in business back in 1973. When you were conducting it, you picked up the phone, made an appointment, met the person (often times over lunch), discussed the proposition and you moved ahead – or you did not. Today requires us to interact through several different forms and at several different levels. That, in and of itself, is a skill that requires patience, coordination, timing, access and understanding of several specific modes of communication.
When you have a large work-group, comprised of people at all different ages, spread across ten time zones, with varying hardware/software/bandwidth at their disposal. It usually requires someone to step in and ask the question, “are we all speaking the same language here?”
In five days, we are launching Phase II of the fundraising for our film – Anita. This initiative is being done through a Crowdsourcing/Crowdfunding campaign. I have hired a group of global professionals. The project itself is being spearheaded by Producer of Marketing & Distribution, Brian Briskey of PMD Partners out of Austin, Texas. Coordinating with him is Social Strategy consultant, Naomi Assraf from San Francisco. The Social Media ground troops consist of Mary Losey as Social Media manager, Cristiana Neves-Miller our Portuguese/Spanish Soc. Media expert and, long-time team-member and marketing professional, Jessica Orlandino spearheading the Italian online reach out
A professional colleague of mine, Brian Briskey, put it in perspective; indie filmmakers are subject to the chicken/egg conundrum. To raise money, you need to raise money. Subsequently, you have to take a step back and work with the tools and resources you have…not the ones you want.
Brian is part of an emerging new profession in the industry, the PMD – Producer of Marketing & Distribution. A title I’ve conferred upon myself based on my nearly 40 years in advertising. Yet, the talent one needs to assemble for either the marketing of an indie film or Crowdfunding one becomes almost cost prohibitive. To launch a campaign without professionals onboard can be a recipe for disaster. Yet being able to afford those professionals may be out of reach for a film maker who is not a Kristen Bell, Rob Thomas, Zack Braff, Joe Mantegna or now, even Woody Allen. So, moving forward… think, be cautious, weigh your options, use what you have and above all BE GOOD – to your team, to your vendors, to your film and to yourself. It’s on you.
…the more you know.
Knowledge is power. All Producers know that the key to getting a film made is getting it financed. So, I have been diligently learning the business of finance. A while back, I left the creative (fun) part of filmmaking to the writers, directors, cinematographers, designers, artists, cast and crew. The numbers-oriented, black & white, Excel™ spreadsheet driven part of the process is quickly becoming my domain.
Learning high-end, seven-figure finance is not an easy task. Small steps…first a fundamental foundation – Murray Rothbard’s Man, Economy & State, then on to Nicole Gravagna’s Venture Capital for Dummies and graduating to Kay Hofmann’s text book Co-Financing Film Productions. As I bang the doors of Venture Capitalists and Private Equity investors alike, I will continue to learn this end of the business. There are no less than 240 books and articles from film finance experts that lie ahead, ranging from Ackerberg to Zufryden.
I hope I get this funded before Mr. Z.