I make my living as a marketing consultant. Most of my work now involves online marketing. More specifically, the effective use of Social Media tools and applications to generate engagement from a target market or audience. However, I do not ‘Facebook’. Or, I should say, I do not use my personal Facebook page. I manage several business pages on the platform, but I’ve found myself embarrassed for friends and colleagues who need to put out to the world every bit of minutiae about their lives. Do people in your network really care to know about your thoughts, travels, illnesses, your kids, your relatives, your pets? Your likes and dislikes? Your causes? Your barnyard or candy games? Should one hit the “Like” button when you suffer a tragedy or loss?
Really? Do you think folks care about you more because you’re active on the platform? Or are you simply delusional ?
A question for our times.