Target markets and getting pigeon holed. I met with some filmmakers this weekend who invited me to tell them how to produce (read: get funding for) their project. If I knew that I wouldn’t be sitting here typing blog posts. It is an elusive, amorphous thing this “getting funded”. Finding the interested people is key at this level. Film projects under $40 million without big stars and a healthy, $25 million P&A budget are not investment vehicles for the players looking to make a killing on the back-end. The type of investors these filmmakers would need will be concerned about getting the story told – and getting a decent return on their money. So, that was my advice to them; you’ve got a great, captive niche market for your story; work that market with a vengeance. Keep the costs down and go find some Angels. They’re out there.