As in, “what comes first?”
Because every critical piece of the pre-production process requires enough of them to make an omelette, a souffle….a big, honkin’ zabaglione.
Otherwise the human component of your process will remain chickens.
And rightly so.
The ‘peeps‘ have, mortgages, kids, alimony and dare I say it….unlike producers….real lives.
So, the brain-scrambling conundrum faced by those of us who dwell in oblivion is thus:
“Can’t get the lettuce unless without a committed cast and crew, but no commitment from cast and crew unless ya got the scratch.”
Try approaching an investor with no one signed to your project and you’ll get a response that would make the Soup Nazi look like Mr. Rogers.
“No (chicken) soup for YOU!”
But rather than bemoan the fact that I find myself on this Mobius-strip of raising the budget, I’ve decided to leverage all of my resources to move the process forward.
Relationships, favors, markers, friends-of-friends, all come into play.
Connecting the dots, whereby one door opens another.
I factor whatever in-kind considerations I can into my business plan and make sure I attach a realistic dollar value to them.
All the while I keep critical contacts appraised of my progress and to my surprise my efforts are yielding results.
Even folks who said nyet early on are seeing the opportunity I am presenting them with.
Chicken or the egg?